What's the point of a blog?

What’s the point of a blog?

Or a personal website, for that matter?

Time and again I’ve found myself asking this. Especailly these days, when the world seems to have moved to a LinkedIn presence, video content or short videos.

For me, it all started out of the necessity for personal branding. Some 9-10 years ago, when I wanted to start as a freelance content writer and copy editor, a personal website was a must.

Over time, I moved away from the world of words, but clinged to the domain name, and hence, the website. What to write now and how to position myself, these became an ongoing enigma.

Today, I see the point. The idea is not to impress anyone. Or, worse, use this as a tool to attract a job and therefore stuff it with pretentious keywords or stuffy personal projects.

The idea is self-expression. In a medium that I’ve spent a lot of time exploring (in the form of book after book I’ve read).

It’s hard to find sensible adults these days. So, when I write, I feel like I’m speaking with a companion I can trust and respect.

Which, in itself, is a huge win. :-)